{"id":12499,"date":"2023-12-01T16:43:09","date_gmt":"2023-12-01T16:43:09","guid":{"rendered":"https:\/\/www.vistaprint.fr\/hub\/?p=12499"},"modified":"2025-04-16T15:24:45","modified_gmt":"2025-04-16T15:24:45","slug":"tendances-design-de-packaging-2025","status":"publish","type":"post","link":"https:\/\/www.vistaprint.fr\/hub\/tendances-design-de-packaging-2025","title":{"rendered":"Packaging\u00a0: 8\u00a0tendances \u00e0 d\u00e9couvrir en 2025"},"content":{"rendered":"\n<p>En 2025, les tendances de packaging se focalisent sur la cr\u00e9ativit\u00e9, la confiance et le plaisir. D\u00e9coupes astucieuses, mascotte au marqueur, palette de couleurs cr\u00e9puscule\u2026 Les packagings originaux marqueront \u00e0 coup s\u00fbr l\u2019esprit de votre client\u00e8le.<\/p>\n\n\n\n<p>L\u2019adoption d\u2019une tendance pour vos packagings peut vous aider \u00e0 remettre votre marque au go\u00fbt du jour. Nul besoin de r\u00e9inventer votre image de marque&nbsp;: m\u00eame une modification minime de votre graphisme peut suffire \u00e0 tout changer&nbsp;! Alors, que diriez-vous de repenser le graphisme de vos packagings cette ann\u00e9e&nbsp;? D\u00e9couvrons ensemble les tendances de 2025.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"8 exciting packaging design trends for 2025\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yu8V-GyA3DY?feature=oembed&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading vp_toc_exclude\">Tendances de packaging de 2025<\/h2>\n\n\n\n<p><em>Examinez <a href=\"https:\/\/www.vistaprint.fr\/hub\/packaging-9-tendances-2024\">les tendances de packaging de l\u2019ann\u00e9e derni\u00e8re.<\/a> Vous pouvez aussi d\u00e9couvrir l\u2019ensemble de nos pr\u00e9dictions de tendances r\u00e9alis\u00e9es au fil des ann\u00e9es, rassembl\u00e9es par la communaut\u00e9 mondiale d\u2019artistes qui collaborent chaque ann\u00e9e avec les petites entreprises par l\u2019interm\u00e9diaire de VistaPrint.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"twisted\">D\u00e9coupes astucieuses<\/h2>\n\n\n\n<p>Si les couleurs vives peuvent faire de l\u2019effet, ce sont parfois les formes utilis\u00e9es dans les graphismes des packagings qui marquent le plus. Conform\u00e9ment \u00e0 une <a href=\"https:\/\/www.tiktok.com\/@vivacious.honey\/video\/7345167538923326762?lang=en\">tendance mode populaire sur TikTok<\/a>, \u00ab&nbsp;si une tenue n\u2019int\u00e9resse pas par sa couleur, elle se doit de le faire par son allure&nbsp;\u00bb. Cette id\u00e9e se transpose parfaitement aux graphismes des packagings, pour lesquels la forme rev\u00eat une importance capitale. D\u00e9couvrez la tendance des \u00ab&nbsp;d\u00e9coupes astucieuses&nbsp;\u00bb.<\/p>\n\n\n\n<p>La force de cette tendance r\u00e9side dans sa simplicit\u00e9 et sa sophistication. Les d\u00e9coupes astucieuses pratiqu\u00e9es sur une bo\u00eete peuvent donner des indices visuels sur le produit qu\u2019elle contient. Si votre produit est un oreiller, vous pouvez d\u00e9couper un croissant de lune sur votre bo\u00eete. S\u2019il s\u2019agit de miel, cr\u00e9ez des d\u00e9coupes qui ressemblent \u00e0 des gouttes de miel sur l\u2019\u00e9tiquette du pot.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"480\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/hair-extension\/hair-extension.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_480,h_600,c_scale\/f_auto,q_auto\/v1728719354\/ideas-and-advice-prod\/blogadmin\/hair-extension\/hair-extension.jpg?_i=AA\" class=\" swan-responsive-image wp-image-277511\" alt=\"Conception d&#039;emballages de luxe pour extensions de cheveux - Luxury hair extensions packaging design\" loading=\"lazy\" data-transformation-crop=\"w_480,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1728719354\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_480,h_600,c_scale\/f_auto,q_auto\/v1728719354\/ideas-and-advice-prod\/blogadmin\/hair-extension\/hair-extension.jpg?_i=AA 1562w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1810,c_scale\/f_auto,q_auto\/v1728719354\/ideas-and-advice-prod\/blogadmin\/hair-extension\/hair-extension.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1560,c_scale\/f_auto,q_auto\/v1728719354\/ideas-and-advice-prod\/blogadmin\/hair-extension\/hair-extension.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1310,c_scale\/f_auto,q_auto\/v1728719354\/ideas-and-advice-prod\/blogadmin\/hair-extension\/hair-extension.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_1060,c_scale\/f_auto,q_auto\/v1728719354\/ideas-and-advice-prod\/blogadmin\/hair-extension\/hair-extension.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_810,c_scale\/f_auto,q_auto\/v1728719354\/ideas-and-advice-prod\/blogadmin\/hair-extension\/hair-extension.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_560,c_scale\/f_auto,q_auto\/v1728719354\/ideas-and-advice-prod\/blogadmin\/hair-extension\/hair-extension.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_310,c_scale\/f_auto,q_auto\/v1728719354\/ideas-and-advice-prod\/blogadmin\/hair-extension\/hair-extension.jpg?_i=AA 248w\" sizes=\"(max-width: 1562px) 100vw, 1562px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Source : packaging d&#8217;extensions de cheveux premium par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/2629685\" target=\"_blank\" rel=\"nofollow noopener\"><em>StanBranding<\/em><\/a><em> via 99designs par Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"480\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/silk-pillowcase\/silk-pillowcase.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_480,h_600,c_scale\/f_auto,q_auto\/v1728719270\/ideas-and-advice-prod\/blogadmin\/silk-pillowcase\/silk-pillowcase.jpg?_i=AA\" class=\" swan-responsive-image wp-image-277513\" alt=\"Conception d&#039;emballage pour taie d&#039;oreiller en soie avec une d\u00e9coupe en forme de croissant de lune r\u00e9v\u00e9lant le produit - Silk pillowcase packaging design with a crescent moon-shaped cutout revealing the product\" loading=\"lazy\" data-transformation-crop=\"w_480,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1728719270\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_480,h_600,c_scale\/f_auto,q_auto\/v1728719270\/ideas-and-advice-prod\/blogadmin\/silk-pillowcase\/silk-pillowcase.jpg?_i=AA 785w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_809,c_scale\/f_auto,q_auto\/v1728719270\/ideas-and-advice-prod\/blogadmin\/silk-pillowcase\/silk-pillowcase.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_559,c_scale\/f_auto,q_auto\/v1728719270\/ideas-and-advice-prod\/blogadmin\/silk-pillowcase\/silk-pillowcase.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_309,c_scale\/f_auto,q_auto\/v1728719270\/ideas-and-advice-prod\/blogadmin\/silk-pillowcase\/silk-pillowcase.jpg?_i=AA 248w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Source : packaging de taies d&#8217;oreiller en soie avec des d\u00e9coupes astucieuses par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/2629685\" target=\"_blank\" rel=\"nofollow noopener\"><em>StanBranding<\/em><\/a><em> via 99designs par Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p><strong>Principaux aspects de la tendance \u00ab&nbsp;d\u00e9coupes astucieuses&nbsp;\u00bb&nbsp;:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u00e9coupes \u00e0 la forme&nbsp;:<\/strong> des graphismes strat\u00e9giques et bien pens\u00e9s qui r\u00e9v\u00e8lent des facettes et aspects essentiels du produit.<\/li>\n\n\n\n<li><strong>Mises en page minimalistes&nbsp;: <\/strong>des graphismes simples et \u00e9pur\u00e9s qui se concentrent sur l\u2019essentiel, sans fouillis.<\/li>\n\n\n\n<li><strong>Un storytelling subtil&nbsp;: <\/strong>ce sont le produit et le graphisme qui en disent le plus, et non le texte et les visuels, qui sont r\u00e9duits \u00e0 la portion congrue.<\/li>\n<\/ul>\n\n\n\n<p>Avec leurs d\u00e9coupes aux lignes pures et leurs mises en page soign\u00e9es, ces packagings simples fournissent les informations qu\u2019il faut avec un graphisme moderne et \u00e9pur\u00e9. Gr\u00e2ce \u00e0 cette tendance, les entrepreneurs peuvent renouveler leurs packagings et mettre en valeur leurs produits \u00e0 l\u2019aide de d\u00e9coupes originales et captivantes.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"750\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/soap-brand\/soap-brand.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_750,h_600,c_scale\/f_auto,q_auto\/v1728719142\/ideas-and-advice-prod\/blogadmin\/soap-brand\/soap-brand.jpg?_i=AA\" class=\" swan-responsive-image wp-image-277516\" alt=\"Conception de packaging produit pour une marque de savon s&#039;inspirant de la tendance du design d&#039;emballage &quot;Clever Cutouts&quot; - Product packaging design for a soap brand that taps into the Clever Cutouts packaging design trend\" loading=\"lazy\" data-transformation-crop=\"w_750,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1728719142\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_750,h_600,c_scale\/f_auto,q_auto\/v1728719142\/ideas-and-advice-prod\/blogadmin\/soap-brand\/soap-brand.jpg?_i=AA 1364w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_998,c_scale\/f_auto,q_auto\/v1728719142\/ideas-and-advice-prod\/blogadmin\/soap-brand\/soap-brand.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_838,c_scale\/f_auto,q_auto\/v1728719142\/ideas-and-advice-prod\/blogadmin\/soap-brand\/soap-brand.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_678,c_scale\/f_auto,q_auto\/v1728719142\/ideas-and-advice-prod\/blogadmin\/soap-brand\/soap-brand.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_518,c_scale\/f_auto,q_auto\/v1728719142\/ideas-and-advice-prod\/blogadmin\/soap-brand\/soap-brand.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_358,c_scale\/f_auto,q_auto\/v1728719142\/ideas-and-advice-prod\/blogadmin\/soap-brand\/soap-brand.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_198,c_scale\/f_auto,q_auto\/v1728719142\/ideas-and-advice-prod\/blogadmin\/soap-brand\/soap-brand.jpg?_i=AA 248w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Source : packaging de savon naturel par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/dlabdesign\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>DLab\u2122<\/em><\/a><em> via 99designs par Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"697\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/packaging-cutouts-1\/packaging-cutouts-1.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_697,h_600,c_scale\/f_auto,q_auto\/v1729005860\/ideas-and-advice-prod\/blogadmin\/packaging-cutouts-1\/packaging-cutouts-1.jpg?_i=AA\" class=\" swan-responsive-image wp-image-277518\" alt=\"Conception d&#039;emballage utilisant la tendance &quot;Clever Cutouts&quot; pour imiter du miel coulant sur le pot - Clever Cutouts used to replicated honey dripping on the jar\" loading=\"lazy\" data-transformation-crop=\"w_697,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1729005860\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_697,h_600,c_scale\/f_auto,q_auto\/v1729005860\/ideas-and-advice-prod\/blogadmin\/packaging-cutouts-1\/packaging-cutouts-1.jpg?_i=AA 2000w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1590,c_scale\/f_auto,q_auto\/v1729005860\/ideas-and-advice-prod\/blogadmin\/packaging-cutouts-1\/packaging-cutouts-1.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1418,c_scale\/f_auto,q_auto\/v1729005860\/ideas-and-advice-prod\/blogadmin\/packaging-cutouts-1\/packaging-cutouts-1.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1246,c_scale\/f_auto,q_auto\/v1729005860\/ideas-and-advice-prod\/blogadmin\/packaging-cutouts-1\/packaging-cutouts-1.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1073,c_scale\/f_auto,q_auto\/v1729005860\/ideas-and-advice-prod\/blogadmin\/packaging-cutouts-1\/packaging-cutouts-1.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_901,c_scale\/f_auto,q_auto\/v1729005860\/ideas-and-advice-prod\/blogadmin\/packaging-cutouts-1\/packaging-cutouts-1.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_729,c_scale\/f_auto,q_auto\/v1729005860\/ideas-and-advice-prod\/blogadmin\/packaging-cutouts-1\/packaging-cutouts-1.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_557,c_scale\/f_auto,q_auto\/v1729005860\/ideas-and-advice-prod\/blogadmin\/packaging-cutouts-1\/packaging-cutouts-1.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_385,c_scale\/f_auto,q_auto\/v1729005860\/ideas-and-advice-prod\/blogadmin\/packaging-cutouts-1\/packaging-cutouts-1.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_213,c_scale\/f_auto,q_auto\/v1729005860\/ideas-and-advice-prod\/blogadmin\/packaging-cutouts-1\/packaging-cutouts-1.jpg?_i=AA 248w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Source : packaging de miel qui utilise des d\u00e9coupes astucieuses pour imiter le produit. Design de packaging par <a href=\"https:\/\/99designs.fr\/profiles\/vitalfuerze\" target=\"_blank\" rel=\"nofollow noopener\">vitalfuerze<\/a> via 99designs par Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1000,h_718,c_scale\/f_auto,q_auto\/v1729005944\/ideas-and-advice-prod\/blogadmin\/packaging-cutouts-2\/packaging-cutouts-2.jpg?_i=AA\" alt=\"Packaging d\u2019\u00e9pices dont les d\u00e9coupes en forme de feuilles montrent le produit\" class=\"wp-post-12499 wp-image-24634\"\/><\/figure>\n\n\n\n<p><em>Source&nbsp;: packaging d\u2019\u00e9pices, dont les d\u00e9coupes en forme de feuilles montrent le produit, cr\u00e9\u00e9 par <a href=\"https:\/\/99designs.fr\/profiles\/1316006\" target=\"_blank\" rel=\"nofollow noopener\">gianni88<\/a> sur 99designs par Vista<\/em> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"simplistic\">Griffonnages et gravures simplistes<\/h2>\n\n\n\n<p>Avec la tendance \u00ab&nbsp;griffonnages et gravures simplistes&nbsp;\u00bb de 2025, les marques d\u00e9laissent les graphismes lisses et sans d\u00e9faut au profit d\u2019une approche brute. Les griffonnages donnent l\u2019impression d\u2019avoir \u00e9t\u00e9 dessin\u00e9s \u00e0 la main avec des stylos et du fusain directement sur le paquet, et les gravures imitent les techniques de linogravure.<\/p>\n\n\n\n<p>Cette tendance nous rappelle l\u2019importance de l\u2019intervention humaine dans la conception graphique. Elle vient en r\u00e9action \u00e0 la pr\u00e9sence grandissante de l\u2019intelligence artificielle (IA) dans la conception&nbsp;: les entreprises cherchent \u00e0 toucher une client\u00e8le qui a soif d\u2019authenticit\u00e9. Le message est clair&nbsp;: <em>\u00ab&nbsp;Ce produit est con\u00e7u par des humains, pour des humains.&nbsp;\u00bb<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_1561,c_scale\/f_auto,q_auto\/v1728719276\/ideas-and-advice-prod\/blogadmin\/pouch-packaging\/pouch-packaging.jpg?_i=AA\" alt=\"Graphisme de sachet cr\u00e9\u00e9 selon la tendance \u00ab\u00a0griffonnages et gravures simplistes\u00a0\u00bb\" class=\"wp-post-12499 wp-image-24297\" style=\"width:600px\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source&nbsp;: graphisme de packaging s\u2019inscrivant dans la tendance \u00ab&nbsp;griffonnages et gravures simplistes&nbsp;\u00bb, cr\u00e9\u00e9 par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/blukki\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Blukki<\/em><\/a><em> sur 99designs par Vista<\/em><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"480\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/face-mask-packaging\/face-mask-packaging.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_480,h_600,c_scale\/f_auto,q_auto\/v1728719391\/ideas-and-advice-prod\/blogadmin\/face-mask-packaging\/face-mask-packaging.jpg?_i=AA\" class=\" swan-responsive-image wp-image-277521\" alt=\"Face mask packaging with hand-drawn scribbles, Simplistic Scribbles and Etches packaging design trend\" loading=\"lazy\" data-transformation-crop=\"w_480,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1728719391\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_480,h_600,c_scale\/f_auto,q_auto\/v1728719391\/ideas-and-advice-prod\/blogadmin\/face-mask-packaging\/face-mask-packaging.jpg?_i=AA 806w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_809,c_scale\/f_auto,q_auto\/v1728719391\/ideas-and-advice-prod\/blogadmin\/face-mask-packaging\/face-mask-packaging.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_559,c_scale\/f_auto,q_auto\/v1728719391\/ideas-and-advice-prod\/blogadmin\/face-mask-packaging\/face-mask-packaging.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_309,c_scale\/f_auto,q_auto\/v1728719391\/ideas-and-advice-prod\/blogadmin\/face-mask-packaging\/face-mask-packaging.jpg?_i=AA 248w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Source : packaging d&#8217;un masque facial dessin\u00e9 \u00e0 la main par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/1316006\" target=\"_blank\" rel=\"nofollow noopener\"><em>gianni88<\/em><\/a><em> via 99designs parVista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"480\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/simplistic-scribbles\/simplistic-scribbles.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_480,h_600,c_scale\/f_auto,q_auto\/v1728719257\/ideas-and-advice-prod\/blogadmin\/simplistic-scribbles\/simplistic-scribbles.jpg?_i=AA\" class=\" swan-responsive-image wp-image-277524\" alt=\"Simplistic Scribbles and Etches packaging design trend natural firelighters packaging design\" loading=\"lazy\" data-transformation-crop=\"w_480,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1728719257\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_480,h_600,c_scale\/f_auto,q_auto\/v1728719257\/ideas-and-advice-prod\/blogadmin\/simplistic-scribbles\/simplistic-scribbles.jpg?_i=AA 1572w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1810,c_scale\/f_auto,q_auto\/v1728719257\/ideas-and-advice-prod\/blogadmin\/simplistic-scribbles\/simplistic-scribbles.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1560,c_scale\/f_auto,q_auto\/v1728719257\/ideas-and-advice-prod\/blogadmin\/simplistic-scribbles\/simplistic-scribbles.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1310,c_scale\/f_auto,q_auto\/v1728719257\/ideas-and-advice-prod\/blogadmin\/simplistic-scribbles\/simplistic-scribbles.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_1060,c_scale\/f_auto,q_auto\/v1728719257\/ideas-and-advice-prod\/blogadmin\/simplistic-scribbles\/simplistic-scribbles.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_810,c_scale\/f_auto,q_auto\/v1728719257\/ideas-and-advice-prod\/blogadmin\/simplistic-scribbles\/simplistic-scribbles.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_560,c_scale\/f_auto,q_auto\/v1728719257\/ideas-and-advice-prod\/blogadmin\/simplistic-scribbles\/simplistic-scribbles.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_310,c_scale\/f_auto,q_auto\/v1728719257\/ideas-and-advice-prod\/blogadmin\/simplistic-scribbles\/simplistic-scribbles.jpg?_i=AA 248w\" sizes=\"(max-width: 1572px) 100vw, 1572px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Source : packaging d&#8217;allumettes \u00e9cologiques avec gribouillis par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/2574485\" target=\"_blank\" rel=\"nofollow noopener\"><em>CUPEDIUM<\/em><\/a><em> via 99designs par Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p><br>Cette tendance s\u2019inspire de l\u2019impression sur linol\u00e9um et sur bois, o\u00f9 les parties en relief des motifs sculpt\u00e9s sont encr\u00e9es et press\u00e9es pour cr\u00e9er des textures uniques. Bien que ces graphismes soient cr\u00e9\u00e9s num\u00e9riquement, ils pr\u00e9sentent l\u2019aspect du fait main gr\u00e2ce \u00e0 des techniques num\u00e9riques astucieuses qui reproduisent les imperfections d&#8217;une gravure sur lino ou sur bois. Il en va de m\u00eame pour les griffonnages et les traits de fusain, que les pinceaux num\u00e9riques reproduisent comme s\u2019ils \u00e9taient faits \u00e0 la main. Cela ajoute un c\u00f4t\u00e9 humain qui donne au packaging un aspect personnel, chaleureux et authentique.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1500,h_1500,c_fill,g_auto\/f_auto,q_auto\/v1728719301\/ideas-and-advice-prod\/blogadmin\/minimalistic-black\/minimalistic-black.jpg?_i=AA\" alt=\"Graphisme de packaging noir et blanc minimaliste, cr\u00e9\u00e9 selon la tendance \u00ab\u00a0griffonnages et gravures simplistes\u00a0\u00bb\" class=\"wp-post-12499 wp-image-24291\"\/><\/figure>\n\n\n\n<p><em>Source&nbsp;: graphisme de packaging monochrome avec des griffonnages, cr\u00e9\u00e9 par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/2574485\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>CUPEDIUM<\/em><\/a><em> sur 99designs par Vista<\/em><\/p>\n\n\n\n<p><strong>Principaux aspects de la tendance \u00ab&nbsp;griffonnages et gravures simplistes&nbsp;\u00bb&nbsp;:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aspect humain&nbsp;:<\/strong> les outils num\u00e9riques imitent l&#8217;aspect des gribouillis dessin\u00e9s \u00e0 la main, des traits de fusain et des linogravures, ce qui donne au packaging un c\u00f4t\u00e9 brut et artisanal.<\/li>\n\n\n\n<li><strong>Texture&nbsp;:<\/strong> inspir\u00e9es des impressions en relief caract\u00e9ristiques de la linogravure et de la gravure sur bois, les zones en relief et textur\u00e9es ajoutent de la profondeur et un aspect tactile aux dessins.<\/li>\n\n\n\n<li><strong>Imperfections&nbsp;:<\/strong> les irr\u00e9gularit\u00e9s intentionnelles, telles que les lignes irr\u00e9guli\u00e8res et les bords grossiers, font penser aux imperfections des illustrations \u00e0 la main et des gravures sur bois traditionnelles.<\/li>\n\n\n\n<li><strong>Style minimaliste&nbsp;:<\/strong> ces graphismes simples misent sur la clart\u00e9 et se contentent des \u00e9l\u00e9ments essentiels pour communiquer le message du produit.<\/li>\n\n\n\n<li><strong>Palettes de couleurs att\u00e9nu\u00e9es ou monochromes&nbsp;:<\/strong> les combinaisons de couleurs simples et monochromes, souvent dans des tons neutres ou terreux, mettent l&#8217;accent sur l&#8217;aspect artisanal.<\/li>\n<\/ul>\n\n\n\n<p>La tendance \u00ab&nbsp;griffonnages et gravures simplistes&nbsp;\u00bb est id\u00e9ale pour les entreprises alimentaires artisanales, les marques de produits de beaut\u00e9 et les marques de produits \u00e9coresponsables qui souhaitent mettre en avant la dimension humaine de leur entreprise. Elle donne instantan\u00e9ment aux packagings un aspect accessible et fait mai dont les consommateurs raffolent.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1800,h_1440,c_scale\/f_auto,q_auto\/v1728719412\/ideas-and-advice-prod\/blogadmin\/cold-brew-packaging\/cold-brew-packaging.jpg?_i=AA\" alt=\"Graphisme du packaging de la boisson \u00ab\u00a0Cold\u00a0Brew\u00a0\u00bb, cr\u00e9\u00e9 selon la tendance \u00ab\u00a0griffonnages et gravures simplistes\u00a0\u00bb\" class=\"wp-post-12499 wp-image-24265\"\/><\/figure>\n\n\n\n<p><em>Source&nbsp;: graphisme du packaging de la boisson \u00ab&nbsp;Cold&nbsp;Brew&nbsp;\u00bb avec des griffonnages simplistes, cr\u00e9\u00e9 par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/2731032\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Replika_<\/em><\/a><em> sur 99designs par Vista<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sunset\">D\u00e9grad\u00e9s de soleil couchant<\/h2>\n\n\n\n<p>Dans la conception de packagings, les d\u00e9grad\u00e9s ne sont pas une nouvelle esth\u00e9tique. Il s\u2019agit au contraire d\u2019une tendance observ\u00e9e depuis longtemps. En 2025, c\u2019est un d\u00e9grad\u00e9 sp\u00e9cifique qui prend son envol&nbsp;: le d\u00e9grad\u00e9 de soleil couchant. Cette tendance de packaging repose sur un flux horizontal de couleurs apaisantes, les m\u00eames que l\u2019on retrouve lors d\u2019un coucher ou d\u2019un lever de soleil. Gr\u00e2ce \u00e0 cet aspect invitant, apaisant et chaleureux, les produits paraissent encore plus accessibles.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_960,h_1200,c_scale\/f_auto,q_auto\/v1728719227\/ideas-and-advice-prod\/blogadmin\/sunset-gradients\/sunset-gradients.jpg?_i=AA\" alt=\"Packaging de sachet cr\u00e9\u00e9 selon la tendance \u00ab\u00a0d\u00e9grad\u00e9s de soleil couchant\u00a0\u00bb\" class=\"wp-post-12499 wp-image-24309\" style=\"width:600px\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source&nbsp;: graphisme de packaging de la tendance \u00ab&nbsp;d\u00e9grad\u00e9s de soleil couchant&nbsp;\u00bb, cr\u00e9\u00e9 par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/monos\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>monostudio<\/em><\/a><em> sur 99designs par Vista<\/em><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"600\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/tanning-oil-bottle\/tanning-oil-bottle.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1728719203\/ideas-and-advice-prod\/blogadmin\/tanning-oil-bottle\/tanning-oil-bottle.jpg?_i=AA\" class=\" swan-responsive-image wp-image-277527\" alt=\"Flacon d&#039;huile bronzante avec un design de gradient coucher de soleil p\u00eache et bleu ciel, tendance 2025 - Tanning oil bottle with a peach and sky blue Sunset Gradient packaging design trend 2025\" loading=\"lazy\" data-transformation-crop=\"w_600,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1728719203\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1728719203\/ideas-and-advice-prod\/blogadmin\/tanning-oil-bottle\/tanning-oil-bottle.jpg?_i=AA 2000w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1848,c_scale\/f_auto,q_auto\/v1728719203\/ideas-and-advice-prod\/blogadmin\/tanning-oil-bottle\/tanning-oil-bottle.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1648,c_scale\/f_auto,q_auto\/v1728719203\/ideas-and-advice-prod\/blogadmin\/tanning-oil-bottle\/tanning-oil-bottle.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1448,c_scale\/f_auto,q_auto\/v1728719203\/ideas-and-advice-prod\/blogadmin\/tanning-oil-bottle\/tanning-oil-bottle.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1248,c_scale\/f_auto,q_auto\/v1728719203\/ideas-and-advice-prod\/blogadmin\/tanning-oil-bottle\/tanning-oil-bottle.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_scale\/f_auto,q_auto\/v1728719203\/ideas-and-advice-prod\/blogadmin\/tanning-oil-bottle\/tanning-oil-bottle.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_scale\/f_auto,q_auto\/v1728719203\/ideas-and-advice-prod\/blogadmin\/tanning-oil-bottle\/tanning-oil-bottle.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1728719203\/ideas-and-advice-prod\/blogadmin\/tanning-oil-bottle\/tanning-oil-bottle.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1728719203\/ideas-and-advice-prod\/blogadmin\/tanning-oil-bottle\/tanning-oil-bottle.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1728719203\/ideas-and-advice-prod\/blogadmin\/tanning-oil-bottle\/tanning-oil-bottle.jpg?_i=AA 248w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p>Source : packaging d&#8217;huile de bronzage avec effet coucher de soleil par <a href=\"https:\/\/99designs.fr\/profiles\/4053095\" target=\"_blank\" rel=\"nofollow noopener\"><em>FedoraCreativeStudio<\/em><\/a><em> via 99designs par Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"600\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/supplement-packaging\/supplement-packaging.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1728719214\/ideas-and-advice-prod\/blogadmin\/supplement-packaging\/supplement-packaging.jpg?_i=AA\" class=\" swan-responsive-image wp-image-277530\" alt=\"Emballage de suppl\u00e9ment s&#039;inspirant de la tendance de design d&#039;emballage Sunset Gradients 2025 - Supplement packaging that taps into the Sunset Gradients packaging design trend 2025\" loading=\"lazy\" data-transformation-crop=\"w_600,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1728719214\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1728719214\/ideas-and-advice-prod\/blogadmin\/supplement-packaging\/supplement-packaging.jpg?_i=AA 2040w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1848,c_scale\/f_auto,q_auto\/v1728719214\/ideas-and-advice-prod\/blogadmin\/supplement-packaging\/supplement-packaging.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1648,c_scale\/f_auto,q_auto\/v1728719214\/ideas-and-advice-prod\/blogadmin\/supplement-packaging\/supplement-packaging.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1448,c_scale\/f_auto,q_auto\/v1728719214\/ideas-and-advice-prod\/blogadmin\/supplement-packaging\/supplement-packaging.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1248,c_scale\/f_auto,q_auto\/v1728719214\/ideas-and-advice-prod\/blogadmin\/supplement-packaging\/supplement-packaging.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_scale\/f_auto,q_auto\/v1728719214\/ideas-and-advice-prod\/blogadmin\/supplement-packaging\/supplement-packaging.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_scale\/f_auto,q_auto\/v1728719214\/ideas-and-advice-prod\/blogadmin\/supplement-packaging\/supplement-packaging.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1728719214\/ideas-and-advice-prod\/blogadmin\/supplement-packaging\/supplement-packaging.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1728719214\/ideas-and-advice-prod\/blogadmin\/supplement-packaging\/supplement-packaging.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1728719214\/ideas-and-advice-prod\/blogadmin\/supplement-packaging\/supplement-packaging.jpg?_i=AA 248w\" sizes=\"(max-width: 2040px) 100vw, 2040px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Source : packaging de compl\u00e9ments naturels avec un d\u00e9grad\u00e9 de coucher de soleil par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/smdiscover\" target=\"_blank\" rel=\"nofollow noopener\"><em>Smdiscover<\/em><\/a><em> via 99designs par Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p><strong>Principaux aspects de la tendance \u00ab&nbsp;d\u00e9grad\u00e9s de soleil couchant&nbsp;\u00bb&nbsp;:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u00e9grad\u00e9s horizontaux&nbsp;:<\/strong> la transition des couleurs se fait tout en douceur sur le packaging.<\/li>\n\n\n\n<li><strong>Palette de couleurs du coucher ou lever de soleil&nbsp;: <\/strong>des pastels doux et des nuances chaudes \u00e9voquent un lever ou un coucher de soleil.<\/li>\n\n\n\n<li><strong>Contrastes subtils&nbsp;:<\/strong> un changement de couleurs tout en douceur cr\u00e9e un effet visuel serein et apaisant.<\/li>\n\n\n\n<li><strong>Style minimaliste&nbsp;: <\/strong>le d\u00e9grad\u00e9 se fait roi, sans toutefois \u00e9craser les autres \u00e9l\u00e9ments du graphisme.<\/li>\n<\/ul>\n\n\n\n<p>La tendance \u00ab&nbsp;d\u00e9grad\u00e9s de soleil couchant&nbsp;\u00bb est id\u00e9ale pour les marques qui souhaitent conf\u00e9rer un aspect calme et chaleureux \u00e0 leurs packagings. Les entreprises sp\u00e9cialis\u00e9es dans le bien-\u00eatre, les soins pour la peau et les produits de sant\u00e9 l\u2019appr\u00e9cieront tout particuli\u00e8rement. Les marques de mode et d\u2019alimentation peuvent aussi adopter cette esth\u00e9tique apaisante, en particulier si elles souhaitent que leurs packagings se d\u00e9marquent discr\u00e8tement d\u2019autres produits aux graphismes plus criards.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1876,h_1394,c_scale\/f_auto,q_auto\/v1728719235\/ideas-and-advice-prod\/blogadmin\/spray-bottle\/spray-bottle.jpg?_i=AA\" alt=\"Graphisme d\u2019un vaporisateur, cr\u00e9\u00e9 selon la tendance \u00ab\u00a0d\u00e9grad\u00e9s de soleil couchant\u00a0\u00bb de 2025\" class=\"wp-post-12499 wp-image-24307\"\/><\/figure>\n\n\n\n<p><em>Source&nbsp;: graphisme d\u2019un packaging de vaporisateur reprenant les couleurs d\u2019un coucher de soleil, cr\u00e9\u00e9 par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/4727656\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Nadya Nadya<\/em><\/a><em> sur 99designs par Vista<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"curated\">Cadres soigneusement s\u00e9lectionn\u00e9s<\/h2>\n\n\n\n<p>Cette tendance apporte une note d&#8217;\u00e9l\u00e9gance digne d&#8217;une galerie d&#8217;art aux packagings de 2025. Elle ins\u00e8re des dessins, des peintures ou des photographies complexes dans des cadres, avec des textes simples. L\u2019impression qui s\u2019en d\u00e9gage est celle d\u2019un raffinement haut de gamme qui met l\u2019\u0153uvre au premier plan.<\/p>\n\n\n\n<p>Les progr\u00e8s des techniques d&#8217;impression permettent aux marques d&#8217;utiliser des illustrations d\u00e9taill\u00e9es sur les packagings et d\u2019obtenir ainsi un aspect soign\u00e9 de grande qualit\u00e9, avec peu d\u2019efforts. Gr\u00e2ce \u00e0 leurs lignes et textures d\u00e9licates, ces mini chefs-d&#8217;\u0153uvre conf\u00e8rent aux produits un aspect luxueux.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_2000,c_fill,g_auto\/f_auto,q_auto\/v1728719167\/ideas-and-advice-prod\/blogadmin\/wine-label-design\/wine-label-design.jpg?_i=AA\" alt=\"\u00c9tiquette de vin cr\u00e9\u00e9e selon la tendance \u00ab\u00a0cadres soigneusement s\u00e9lectionn\u00e9s\u00a0\u00bb de 2025\" class=\"wp-post-12499 wp-image-24323\" style=\"width:600px\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source&nbsp;: graphisme d\u2019\u00e9tiquette de vin cr\u00e9\u00e9 par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/ossobukoStudio\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Ossob\u00fcko&nbsp;Studio<\/em><\/a><em> sur 99designs par Vista<\/em><\/p>\n\n\n\n<p><strong>Principaux aspects de la tendance \u00ab&nbsp;cadres soigneusement s\u00e9lectionn\u00e9s&nbsp;\u00bb&nbsp;:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0152uvre encadr\u00e9&nbsp;:<\/strong> les photographies et les illustrations sont plac\u00e9es dans des cadres ou des formes. Pas de graphismes \u00e0 fond perdu ici, mais une \u0153uvre extraite d\u2019une petite galerie d\u2019art.<\/li>\n\n\n\n<li><strong>\u00c9l\u00e9ments complexes&nbsp;: <\/strong>des d\u00e9tails et traits fins qui donnent un aspect g\u00e9n\u00e9ral raffin\u00e9.<\/li>\n\n\n\n<li><strong>Texte simple et minimal&nbsp;:<\/strong> le texte, r\u00e9duit au nom de la marque ou du produit, s\u2019efface au profit de l\u2019illustration ou de la photographie.<\/li>\n<\/ul>\n\n\n\n<p>La tendance \u00ab&nbsp;cadres soigneusement s\u00e9lectionn\u00e9s&nbsp;\u00bb donne instantan\u00e9ment \u00e0 votre produit un aspect haut de gamme, celui d\u2019une \u0153uvre d\u2019art. L\u2019approche \u00e0 la fois simple et sc\u00e9nographi\u00e9e cr\u00e9e un sentiment d\u2019exclusivit\u00e9 et de sophistication, qui vient renforcer la valeur per\u00e7ue et attirer la client\u00e8le \u00e0 la recherche de produits uniques.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"600\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/box-design\/box-design.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1728719440\/ideas-and-advice-prod\/blogadmin\/box-design\/box-design.jpg?_i=AA\" class=\" swan-responsive-image wp-image-277533\" alt=\"Conception d&#039;emballage avec des cadres s\u00e9lectionn\u00e9s\" loading=\"lazy\" data-transformation-crop=\"w_600,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1728719440\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1728719440\/ideas-and-advice-prod\/blogadmin\/box-design\/box-design.jpg?_i=AA 1000w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_scale\/f_auto,q_auto\/v1728719440\/ideas-and-advice-prod\/blogadmin\/box-design\/box-design.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1728719440\/ideas-and-advice-prod\/blogadmin\/box-design\/box-design.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1728719440\/ideas-and-advice-prod\/blogadmin\/box-design\/box-design.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1728719440\/ideas-and-advice-prod\/blogadmin\/box-design\/box-design.jpg?_i=AA 248w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Source: packaging avec cadres soigneusement s\u00e9lectionn\u00e9s par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/1316006\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>gianni88<\/em><\/a><em> via 99designs par Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"729\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/curated-designs\/curated-designs.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_729,h_600,c_scale\/f_auto,q_auto\/v1728719405\/ideas-and-advice-prod\/blogadmin\/curated-designs\/curated-designs.jpg?_i=AA\" class=\" swan-responsive-image wp-image-277535\" alt=\"Tendance de design d&#039;emballage Curated Designs 2025 : emballage de caf\u00e9 avec des motifs complexes - Curated Designs packaging design trend 2025 coffee packaging with intricate patterns\" loading=\"lazy\" data-crop=\"1.22\" data-transformation-crop=\"w_729,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1728719405\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_729,h_600,c_scale\/f_auto,q_auto\/v1728719405\/ideas-and-advice-prod\/blogadmin\/curated-designs\/curated-designs.jpg?_i=AA 984w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_698,c_scale\/f_auto,q_auto\/v1728719405\/ideas-and-advice-prod\/blogadmin\/curated-designs\/curated-designs.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_533,c_scale\/f_auto,q_auto\/v1728719405\/ideas-and-advice-prod\/blogadmin\/curated-designs\/curated-designs.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_368,c_scale\/f_auto,q_auto\/v1728719405\/ideas-and-advice-prod\/blogadmin\/curated-designs\/curated-designs.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_204,c_scale\/f_auto,q_auto\/v1728719405\/ideas-and-advice-prod\/blogadmin\/curated-designs\/curated-designs.jpg?_i=AA 248w\" sizes=\"(max-width: 984px) 100vw, 984px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Source : packaging de caf\u00e9 con\u00e7u par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/cbt\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>CBT<\/em><\/a><em> via 99designs par Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1088,h_557,c_scale\/f_auto,q_auto\/v1729011152\/ideas-and-advice-prod\/blogadmin\/packagingtnreds-curated\/packagingtnreds-curated.jpg?_i=AA\" alt=\"Packaging d\u2019un diffuseur d\u2019huiles essentielles, cr\u00e9\u00e9 selon la tendance \u00ab\u00a0cadres soigneusement s\u00e9lectionn\u00e9s\u00a0\u00bb de 2025\" class=\"wp-post-12499 wp-image-24647\"\/><\/figure>\n\n\n\n<p><em>Source&nbsp;: graphisme d\u2019un packaging d\u2019une marque de bien-\u00eatre cr\u00e9\u00e9 par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/1316006\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>gianni88<\/em><\/a><em> sur 99designs par Vista<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"twisted\">Durabilit\u00e9 revisit\u00e9e<\/h2>\n\n\n\n<p>Les packagings durables ne sont plus un avantage, ils sont essentiels. Cette ann\u00e9e, les packagings \u00e9coresponsables sont sur le devant de la sc\u00e8ne&nbsp;: les marques et les consommateurs font des choix plus verts, sans forc\u00e9ment opter pour la couleur verte.<\/p>\n\n\n\n<p>C\u2019est ici que la tendance \u00ab&nbsp;durabilit\u00e9 revisit\u00e9e&nbsp;\u00bb entre en jeu. Elle r\u00e9pond aux enjeux du d\u00e9veloppement durable, mais remplace les couleurs terreuses par des couleurs \u00e9clatantes et plaisantes qui ne demandent qu\u2019une chose&nbsp;: l\u2019attention&nbsp;! Le packaging \u00e9coresponsable n\u2019est plus seulement vert ou marron. Il se pare de couleurs vives et \u00e9clatantes pour clamer haut et fort&nbsp;: <em>\u00ab&nbsp;Oui, je respecte l\u2019environnement, mais je suis si beau que je m\u00e9rite d\u2019\u00eatre gard\u00e9&nbsp;!&nbsp;\u00bb. <\/em>Gr\u00e2ce \u00e0 ces choix de conception, le packaging, le produit et la cause marquent davantage les esprits.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"750\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/truffle-packaging\/truffle-packaging.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_750,h_600,c_scale\/f_auto,q_auto\/v1728719187\/ideas-and-advice-prod\/blogadmin\/truffle-packaging\/truffle-packaging.jpg?_i=AA\" class=\" swan-responsive-image wp-image-277538\" alt=\"Tendance de design d&#039;emballage Twisted Sustainability 2025 : amusant et lumineux - Fun and bright Twisted Sustainability packaging design trend 2025\" loading=\"lazy\" data-transformation-crop=\"w_750,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1728719187\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_750,h_600,c_scale\/f_auto,q_auto\/v1728719187\/ideas-and-advice-prod\/blogadmin\/truffle-packaging\/truffle-packaging.jpg?_i=AA 1269w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_998,c_scale\/f_auto,q_auto\/v1728719187\/ideas-and-advice-prod\/blogadmin\/truffle-packaging\/truffle-packaging.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_838,c_scale\/f_auto,q_auto\/v1728719187\/ideas-and-advice-prod\/blogadmin\/truffle-packaging\/truffle-packaging.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_678,c_scale\/f_auto,q_auto\/v1728719187\/ideas-and-advice-prod\/blogadmin\/truffle-packaging\/truffle-packaging.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_518,c_scale\/f_auto,q_auto\/v1728719187\/ideas-and-advice-prod\/blogadmin\/truffle-packaging\/truffle-packaging.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_358,c_scale\/f_auto,q_auto\/v1728719187\/ideas-and-advice-prod\/blogadmin\/truffle-packaging\/truffle-packaging.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_198,c_scale\/f_auto,q_auto\/v1728719187\/ideas-and-advice-prod\/blogadmin\/truffle-packaging\/truffle-packaging.jpg?_i=AA 248w\" sizes=\"(max-width: 1269px) 100vw, 1269px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p>Source : packaging de truffes con\u00e7u par <a href=\"https:\/\/99designs.fr\/profiles\/monos\" target=\"_blank\" rel=\"nofollow noopener\"><em>monostudio<\/em><\/a><em> via 99designs by Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"750\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/fun-and-bright\/fun-and-bright.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_750,h_600,c_scale\/f_auto,q_auto\/v1728719373\/ideas-and-advice-prod\/blogadmin\/fun-and-bright\/fun-and-bright.jpg?_i=AA\" class=\" swan-responsive-image wp-image-277541\" alt=\"Emballage amusant et lumineux, tendance durabilit\u00e9 tordue 2025 - Fun and bright Twisted Sustainability packaging design trend 2025\" loading=\"lazy\" data-transformation-crop=\"w_750,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1728719373\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_750,h_600,c_scale\/f_auto,q_auto\/v1728719373\/ideas-and-advice-prod\/blogadmin\/fun-and-bright\/fun-and-bright.jpg?_i=AA 1197w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_838,c_scale\/f_auto,q_auto\/v1728719373\/ideas-and-advice-prod\/blogadmin\/fun-and-bright\/fun-and-bright.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_678,c_scale\/f_auto,q_auto\/v1728719373\/ideas-and-advice-prod\/blogadmin\/fun-and-bright\/fun-and-bright.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_518,c_scale\/f_auto,q_auto\/v1728719373\/ideas-and-advice-prod\/blogadmin\/fun-and-bright\/fun-and-bright.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_358,c_scale\/f_auto,q_auto\/v1728719373\/ideas-and-advice-prod\/blogadmin\/fun-and-bright\/fun-and-bright.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_198,c_scale\/f_auto,q_auto\/v1728719373\/ideas-and-advice-prod\/blogadmin\/fun-and-bright\/fun-and-bright.jpg?_i=AA 248w\" sizes=\"(max-width: 1197px) 100vw, 1197px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Source : packaging de truffes con\u00e7u par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/monos\" target=\"_blank\" rel=\"nofollow noopener\"><em>monostudio<\/em><\/a><em> via 99designs by Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p><strong>Principaux aspects de la tendance \u00ab&nbsp;durabilit\u00e9 revisit\u00e9e&nbsp;\u00bb de 2025&nbsp;:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Couleurs vives et ludiques&nbsp;: <\/strong>des roses fluo, des bleus \u00e9lectriques et des jaunes rayonnants qui attirent l\u2019attention et r\u00e9pandent la joie.<\/li>\n\n\n\n<li><strong>Textures et formes originales&nbsp;: <\/strong>des emballages agr\u00e9ables \u00e0 toucher et dont la forme surprend.<\/li>\n\n\n\n<li><strong>Incitation \u00e0 la conservation&nbsp;: <\/strong>\u00e9coresponsables assur\u00e9ment, mais \u00e9galement si beaux que l\u2019acheteur a envie de les conserver.<\/li>\n\n\n\n<li><strong>Mat\u00e9riaux durables&nbsp;:<\/strong> enti\u00e8rement recyclables, compostables ou con\u00e7us \u00e0 partir de mat\u00e9riaux recycl\u00e9s.<\/li>\n<\/ul>\n\n\n\n<p>La tendance \u00ab&nbsp;durabilit\u00e9 revisit\u00e9e&nbsp;\u00bb est id\u00e9ale pour les entreprises qui souhaitent mettre en avant leur \u00e9coresponsabilit\u00e9 sans oublier l\u2019originalit\u00e9. Que votre petite entreprise soit sp\u00e9cialis\u00e9e dans l\u2019esth\u00e9tique, les produits cosm\u00e9tiques ou l\u2019alimentation artisanale, cette tendance vous permettra de communiquer vos valeurs \u00e0 l\u2019aide d\u2019un packaging attrayant et bien pens\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1184,h_665,c_scale\/f_auto,q_auto\/v1729004134\/ideas-and-advice-prod\/blogadmin\/packagingtrends-twisted\/packagingtrends-twisted.jpg?_i=AA\" alt=\"Packagings de produits de beaut\u00e9 \u00e9coresponsables, cr\u00e9\u00e9s selon la tendance \u00ab\u00a0durabilit\u00e9 revisit\u00e9e\u00a0\u00bb\" class=\"wp-post-12499 wp-image-24628\"\/><\/figure>\n\n\n\n<p><em>Source&nbsp;: graphisme de packagings de produits de beaut\u00e9 \u00e9coresponsables, cr\u00e9\u00e9 par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/1316006\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>gianni88<\/em><\/a><em> sur 99designs par Vista<\/em><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-blockquote\">\n    <div class=\"vp-custom-blockquote swan section__container\">\n        <blockquote class=\"swan-text-left\">\n            <div class=\"swan-text-x3large swan-font-secondary swan-ml-5\">\n                \u00ab\u00a0En 2025, la durabilit\u00e9 sera un \u00e9l\u00e9ment essentiel de la conception de packagings, puisque les consommateurs et les entreprises se tournent en priorit\u00e9 vers les produits et pratiques \u00e9coresponsables.\u00a0\u00bb            <\/div>\n\n                            <p class=\"swan-text-black swan-text-xm3 swan-mt-4 swan-ml-5\">\n                    \u2014<a href=\"https:\/\/99designs.fr\/profiles\/2310948\" target=\"_blank\" rel=\"nofollow\">TikaDesign<\/a>, graphiste sur 99designs par Vista                <\/p>\n                    <\/blockquote>\n    <\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"2560\" height=\"1405\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/packagingtrends-twisted-2\/packagingtrends-twisted-2.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2560,h_1405,c_scale\/f_auto,q_auto\/v1729004209\/ideas-and-advice-prod\/blogadmin\/packagingtrends-twisted-2\/packagingtrends-twisted-2.jpg?_i=AA\" alt=\"Graphisme de packagings aux couleurs \u00e9clatantes pour une gamme d\u2019aliments ferment\u00e9s, cr\u00e9\u00e9 selon la tendance \u00ab durabilit\u00e9 revisit\u00e9e \u00bb\" class=\"wp-post-12499 wp-image-24630 wp-image-277948\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1729004209\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2560,h_1405,c_scale\/f_auto,q_auto\/v1729004209\/ideas-and-advice-prod\/blogadmin\/packagingtrends-twisted-2\/packagingtrends-twisted-2.jpg?_i=AA 2560w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2048,h_1124,c_scale\/f_auto,q_auto\/v1729004209\/ideas-and-advice-prod\/blogadmin\/packagingtrends-twisted-2\/packagingtrends-twisted-2.jpg?_i=AA 2048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1014,c_scale\/f_auto,q_auto\/v1729004209\/ideas-and-advice-prod\/blogadmin\/packagingtrends-twisted-2\/packagingtrends-twisted-2.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_904,c_scale\/f_auto,q_auto\/v1729004209\/ideas-and-advice-prod\/blogadmin\/packagingtrends-twisted-2\/packagingtrends-twisted-2.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_794,c_scale\/f_auto,q_auto\/v1729004209\/ideas-and-advice-prod\/blogadmin\/packagingtrends-twisted-2\/packagingtrends-twisted-2.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_684,c_scale\/f_auto,q_auto\/v1729004209\/ideas-and-advice-prod\/blogadmin\/packagingtrends-twisted-2\/packagingtrends-twisted-2.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_575,c_scale\/f_auto,q_auto\/v1729004209\/ideas-and-advice-prod\/blogadmin\/packagingtrends-twisted-2\/packagingtrends-twisted-2.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_465,c_scale\/f_auto,q_auto\/v1729004209\/ideas-and-advice-prod\/blogadmin\/packagingtrends-twisted-2\/packagingtrends-twisted-2.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_355,c_scale\/f_auto,q_auto\/v1729004209\/ideas-and-advice-prod\/blogadmin\/packagingtrends-twisted-2\/packagingtrends-twisted-2.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_245,c_scale\/f_auto,q_auto\/v1729004209\/ideas-and-advice-prod\/blogadmin\/packagingtrends-twisted-2\/packagingtrends-twisted-2.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_136,c_scale\/f_auto,q_auto\/v1729004209\/ideas-and-advice-prod\/blogadmin\/packagingtrends-twisted-2\/packagingtrends-twisted-2.jpg?_i=AA 248w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p>\u200b\u200b<em>Source&nbsp;: packagings d\u2019aliments ferment\u00e9s, cr\u00e9\u00e9s par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/ossobukoStudio\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Ossob\u00fcko&nbsp;Studio<\/em><\/a><em> sur 99designs par Vista<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"roots\">Retour aux sources<\/h2>\n\n\n\n<p>La tendance \u00ab&nbsp;retour aux sources&nbsp;\u00bb consiste \u00e0 mettre en avant l\u2019h\u00e9ritage culturel authentique d\u2019un produit ou d\u2019une marque \u00e0 travers des graphismes r\u00e9fl\u00e9chis et \u00e9loquents, ainsi qu\u2019\u00e0 communiquer avec les consommateurs de fa\u00e7on authentique. Utilisez des illustrations, des symboles et des motifs pour raconter l\u2019histoire de votre marque, sur des packagings qui mettent en avant votre personnalit\u00e9 et vos origines.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_2348,c_scale\/f_auto,q_auto\/v1728719311\/ideas-and-advice-prod\/blogadmin\/mezcal-bottle-design\/mezcal-bottle-design.jpg?_i=AA\" alt=\"Graphisme d\u2019une bouteille de mezcal inspir\u00e9 de la culture mexicaine, cr\u00e9\u00e9 selon la tendance \u00ab\u00a0retour aux sources\u00a0\u00bb\" class=\"wp-post-12499 wp-image-24289\" style=\"width:600px\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source&nbsp;: graphisme d\u2019une bouteille de mezcal cr\u00e9\u00e9 par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/2731032\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Replika_<\/em><\/a><em> sur 99designs par Vista<\/em><\/p>\n\n\n\n<p><strong>Principaux aspects de la tendance \u00ab&nbsp;retour aux sources&nbsp;\u00bb&nbsp;:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Symbolisme authentique&nbsp;:<\/strong> des ic\u00f4nes et motifs correspondant \u00e0 l\u2019h\u00e9ritage de la marque.<\/li>\n\n\n\n<li><strong>Motifs traditionnels&nbsp;:<\/strong> des graphismes significatifs d\u2019un point de vue culturel qui relient le produit \u00e0 ses origines.<\/li>\n\n\n\n<li><strong>Illustrations d\u2019une histoire&nbsp;:<\/strong> elles racontent l\u2019origine des produits.<\/li>\n<\/ul>\n\n\n\n<p>Puisez dans l\u2019histoire de votre marque pour toucher une client\u00e8le qui accorde de la valeur aux traditions et \u00e0 l\u2019authenticit\u00e9 culturelle. Il s\u2019agit ici d\u2019afficher fi\u00e8rement les origines de votre produit et d\u2019ajouter une toile de fond int\u00e9ressante \u00e0 votre marque, afin de communiquer sa signification culturelle authentique.<\/p>\n\n\n\n<p>Cette tendance est id\u00e9ale pour les marques d\u2019aliments et de boissons sp\u00e9cifiques \u00e0 une culture, les produits artisanaux faits \u00e0 la main et les entreprises locales qui souhaitent montrer leur fiert\u00e9 d\u2019appartenir \u00e0 leur culture.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"600\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/mexican-snack\/mexican-snack.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1728719328\/ideas-and-advice-prod\/blogadmin\/mexican-snack\/mexican-snack.jpg?_i=AA\" class=\" swan-responsive-image wp-image-277544\" alt=\"Mexican snack packaging design aligned with the Back to Your Roots packaging design trend\" loading=\"lazy\" data-transformation-crop=\"w_600,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1728719328\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1728719328\/ideas-and-advice-prod\/blogadmin\/mexican-snack\/mexican-snack.jpg?_i=AA 2000w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1848,c_scale\/f_auto,q_auto\/v1728719328\/ideas-and-advice-prod\/blogadmin\/mexican-snack\/mexican-snack.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1648,c_scale\/f_auto,q_auto\/v1728719328\/ideas-and-advice-prod\/blogadmin\/mexican-snack\/mexican-snack.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1448,c_scale\/f_auto,q_auto\/v1728719328\/ideas-and-advice-prod\/blogadmin\/mexican-snack\/mexican-snack.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1248,c_scale\/f_auto,q_auto\/v1728719328\/ideas-and-advice-prod\/blogadmin\/mexican-snack\/mexican-snack.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_scale\/f_auto,q_auto\/v1728719328\/ideas-and-advice-prod\/blogadmin\/mexican-snack\/mexican-snack.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_scale\/f_auto,q_auto\/v1728719328\/ideas-and-advice-prod\/blogadmin\/mexican-snack\/mexican-snack.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1728719328\/ideas-and-advice-prod\/blogadmin\/mexican-snack\/mexican-snack.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1728719328\/ideas-and-advice-prod\/blogadmin\/mexican-snack\/mexican-snack.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1728719328\/ideas-and-advice-prod\/blogadmin\/mexican-snack\/mexican-snack.jpg?_i=AA 248w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Source : packaging d&#8217;un snack mexicain par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/UniqueHub\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>UniqueHub<\/em><\/a><em> via 99designs par Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"713\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/snack-packaging\/snack-packaging.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_713,h_600,c_scale\/f_auto,q_auto\/v1728719247\/ideas-and-advice-prod\/blogadmin\/snack-packaging\/snack-packaging.jpg?_i=AA\" class=\" swan-responsive-image wp-image-277546\" alt=\"Snack packaging design with patterns and colors inspired by Andean culture\" loading=\"lazy\" data-transformation-crop=\"w_713,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1728719247\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_713,h_600,c_scale\/f_auto,q_auto\/v1728719247\/ideas-and-advice-prod\/blogadmin\/snack-packaging\/snack-packaging.jpg?_i=AA 1398w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1049,c_scale\/f_auto,q_auto\/v1728719247\/ideas-and-advice-prod\/blogadmin\/snack-packaging\/snack-packaging.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_881,c_scale\/f_auto,q_auto\/v1728719247\/ideas-and-advice-prod\/blogadmin\/snack-packaging\/snack-packaging.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_713,c_scale\/f_auto,q_auto\/v1728719247\/ideas-and-advice-prod\/blogadmin\/snack-packaging\/snack-packaging.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_545,c_scale\/f_auto,q_auto\/v1728719247\/ideas-and-advice-prod\/blogadmin\/snack-packaging\/snack-packaging.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_376,c_scale\/f_auto,q_auto\/v1728719247\/ideas-and-advice-prod\/blogadmin\/snack-packaging\/snack-packaging.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_208,c_scale\/f_auto,q_auto\/v1728719247\/ideas-and-advice-prod\/blogadmin\/snack-packaging\/snack-packaging.jpg?_i=AA 248w\" sizes=\"(max-width: 1398px) 100vw, 1398px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Source : packaging de snacks \u00e0 base de plantes andines par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/pepperpackdesign\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Pepper Pack Design<\/em><\/a><em> via 99designs par Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1920,h_1080,c_scale\/f_auto,q_auto\/v1728719178\/ideas-and-advice-prod\/blogadmin\/wine-label-1\/wine-label-1.jpg?_i=AA\" alt=\"\u00c9tiquette d\u2019une bouteille de vin avec un imprim\u00e9 australien, cr\u00e9\u00e9e selon la tendance \u00ab\u00a0retour aux sources\u00a0\u00bb\" class=\"wp-post-12499 wp-image-24321\"\/><\/figure>\n\n\n\n<p><em>Source&nbsp;: \u00e9tiquette d\u2019une bouteille de vin australien cr\u00e9\u00e9e par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/tristanv\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>TristanV<\/em><\/a><em> sur 99designs par Vista<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marker\">Mascottes au marqueur<\/h2>\n\n\n\n<p>Avec cette tendance, il s\u2019agit de ludifier les packagings. Les marques adoptent des mascottes simples, qui semblent avoir \u00e9t\u00e9 dessin\u00e9es au marqueur. En r\u00e9action \u00e0 la gravit\u00e9 ambiante du monde&nbsp;? Peut-\u00eatre. Quoi qu\u2019il en soit, en donnant un caract\u00e8re joyeux \u00e0 leurs packagings et en \u00e9vitant le s\u00e9rieux, les marques attirent un public d\u00e9sireux de retrouver un peu de l\u00e9g\u00e8ret\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_1424,c_scale\/f_auto,q_auto\/v1729011921\/ideas-and-advice-prod\/blogadmin\/packagingtrends-marker-2\/packagingtrends-marker-2.jpeg?_i=AA\" alt=\"Graphisme d\u2019une bo\u00eete d\u2019emballage cr\u00e9\u00e9 selon la tendance \u00ab\u00a0mascottes au marqueur\u00a0\u00bb\" class=\"wp-post-12499 wp-image-24661\"\/><\/figure>\n\n\n\n<p><em>Source&nbsp;: graphisme d\u2019un packaging de la tendance \u00ab&nbsp;mascottes au marqueur&nbsp;\u00bb, cr\u00e9\u00e9 par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/2731032\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Replika_<\/em><\/a><em> sur 99designs par Vista<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2278,h_889,c_scale\/f_auto,q_auto\/v1729011970\/ideas-and-advice-prod\/blogadmin\/packagingtrends-marker-1_24659d4934\/packagingtrends-marker-1_24659d4934.png?_i=AA\" alt=\"Packaging de vitamines avec des personnages dessin\u00e9s \u00e0 la main, s\u2019inscrivant dans la tendance \u00ab\u00a0mascottes au marqueur\u00a0\u00bb\" class=\"wp-post-12499 wp-image-24659\"\/><\/figure>\n\n\n\n<p><em>Source&nbsp;: graphisme d\u2019un packaging de vitamines cr\u00e9\u00e9 par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/1157674\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>apelsini<\/em><\/a><em> sur 99designs par Vista<\/em><\/p>\n\n\n\n<p><strong>Principaux aspects de la tendance \u00ab&nbsp;mascottes au marqueur&nbsp;\u00bb&nbsp;:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mascottes griffonn\u00e9es&nbsp;: <\/strong>ces mascottes simples dessin\u00e9es \u00e0 la main sont amusantes, spontan\u00e9es et hautes en couleur.<\/li>\n\n\n\n<li><strong>Coloris simples&nbsp;:<\/strong> les mascottes sont g\u00e9n\u00e9ralement uniquement constitu\u00e9es de contours monochromes.<\/li>\n\n\n\n<li><strong>Aspect ludique&nbsp;: <\/strong>les mascottes riment avec convivialit\u00e9, accessibilit\u00e9 et humour.<\/li>\n<\/ul>\n\n\n\n<p>La tendance \u00ab&nbsp;mascottes au marqueur&nbsp;\u00bb est id\u00e9ale pour les marques qui veulent s\u2019amuser avec le graphisme de leur packaging, et plus particuli\u00e8rement \u00e0 celles qui s\u2019adressent \u00e0 un public jeune. Les entreprises productrices d\u2019encas, de boissons, de produits de sant\u00e9 et de produits artisanaux peuvent tirer un r\u00e9el b\u00e9n\u00e9fice de cette approche ludique. Cette tendance est id\u00e9ale pour les entreprises qui misent sur la l\u00e9g\u00e8ret\u00e9 et la taquinerie.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"600\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/cartoon-cone-mascot\/cartoon-cone-mascot.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1728719101\/ideas-and-advice-prod\/blogadmin\/cartoon-cone-mascot\/cartoon-cone-mascot.jpg?_i=AA\" class=\" swan-responsive-image wp-image-277549\" alt=\"Tendance de design d&#039;emballage avec mascotte de marqueur feutre en forme de c\u00f4ne de dessin anim\u00e9 - The Marker Pen Mascots packaging design trend featuring a cartoon cone mascot\" loading=\"lazy\" data-transformation-crop=\"w_600,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1728719101\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1728719101\/ideas-and-advice-prod\/blogadmin\/cartoon-cone-mascot\/cartoon-cone-mascot.jpg?_i=AA 1500w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1448,c_scale\/f_auto,q_auto\/v1728719101\/ideas-and-advice-prod\/blogadmin\/cartoon-cone-mascot\/cartoon-cone-mascot.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1248,c_scale\/f_auto,q_auto\/v1728719101\/ideas-and-advice-prod\/blogadmin\/cartoon-cone-mascot\/cartoon-cone-mascot.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_scale\/f_auto,q_auto\/v1728719101\/ideas-and-advice-prod\/blogadmin\/cartoon-cone-mascot\/cartoon-cone-mascot.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_scale\/f_auto,q_auto\/v1728719101\/ideas-and-advice-prod\/blogadmin\/cartoon-cone-mascot\/cartoon-cone-mascot.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1728719101\/ideas-and-advice-prod\/blogadmin\/cartoon-cone-mascot\/cartoon-cone-mascot.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1728719101\/ideas-and-advice-prod\/blogadmin\/cartoon-cone-mascot\/cartoon-cone-mascot.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1728719101\/ideas-and-advice-prod\/blogadmin\/cartoon-cone-mascot\/cartoon-cone-mascot.jpg?_i=AA 248w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Source : packaging avec une mascotte en forme de c\u00f4ne par <a href=\"https:\/\/99designs.fr\/profiles\/goopanic\" target=\"_blank\" rel=\"nofollow noopener\">goopanic<\/a> via 99designs par Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"600\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/packagingtrends-marker-5\/packagingtrends-marker-5.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1729011943\/ideas-and-advice-prod\/blogadmin\/packagingtrends-marker-5\/packagingtrends-marker-5.png?_i=AA\" class=\" swan-responsive-image wp-image-277552\" alt=\"Tendance de design d&#039;emballage avec mascottes de marqueur feutre : bo\u00eetes de conserve de cocktail avec des mascottes dessin\u00e9es \u00e0 la main - Marker Pen Mascots packaging design trend cocktail cans with hand-drawn mascots\" loading=\"lazy\" data-transformation-crop=\"w_600,h_600,c_scale\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1729011943\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1729011943\/ideas-and-advice-prod\/blogadmin\/packagingtrends-marker-5\/packagingtrends-marker-5.png?_i=AA 778w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1729011943\/ideas-and-advice-prod\/blogadmin\/packagingtrends-marker-5\/packagingtrends-marker-5.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1729011943\/ideas-and-advice-prod\/blogadmin\/packagingtrends-marker-5\/packagingtrends-marker-5.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1729011943\/ideas-and-advice-prod\/blogadmin\/packagingtrends-marker-5\/packagingtrends-marker-5.png?_i=AA 248w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Source : packaging de cannettes avec des mascottes dessin\u00e9es au stylo-feutre <a href=\"https:\/\/99designs.fr\/profiles\/goopanic\" target=\"_blank\" rel=\"nofollow noopener\">goopanic<\/a> via 99designs par Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1771,h_780,c_scale\/f_auto,q_auto\/v1729179919\/ideas-and-advice-prod\/blogadmin\/image_25330e8952\/image_25330e8952.jpeg?_i=AA\" alt=\"Canettes de cocktail avec des mascottes dessin\u00e9es \u00e0 la main selon la tendance \u00ab\u00a0mascottes au marqueur\u00a0\u00bb\" class=\"wp-post-12499 wp-image-25330\"\/><\/figure>\n\n\n\n<p><em><em>Source&nbsp;: graphisme de canettes de cocktail de la tendance \u00ab&nbsp;mascottes au marqueur&nbsp;\u00bb, cr\u00e9\u00e9 par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/goopanic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>goopanic<\/em><\/a><em> sur 99designs par Vista<\/em><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"fruity\">Teintes fruit\u00e9es<\/h2>\n\n\n\n<p>La tendance \u00ab&nbsp;teintes fruit\u00e9es&nbsp;\u00bb est l\u2019une des tendances de packaging de 2025 les plus originales. Vert lime, jaune vif, rose past\u00e8que, bleu myrtille\u2026 Cette tendance rappelle le m\u00e9lange des couleurs des salades de fruits et engendre la cr\u00e9ation de graphismes aux couleurs \u00e9clatantes.<\/p>\n\n\n\n<p>Ces palettes fruit\u00e9es sont lumineuses et privil\u00e9gient les couleurs claires aux nuances sombres et sursatur\u00e9s. Que vous utilisiez ces couleurs pour des motifs ondul\u00e9s ou des formes ludiques, cette tendance apportera une bouff\u00e9e d&#8217;\u00e9nergie \u00e0 vos packagings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2560,h_1250,c_scale\/f_auto,q_auto\/v1728719111\/ideas-and-advice-prod\/blogadmin\/fruity-hues\/fruity-hues.jpg?_i=AA\" alt=\"Emballage d\u2019un baume \u00e0 l\u00e8vres aux couleurs fruit\u00e9es et lumineuses, con\u00e7u selon la tendance \u00ab\u00a0teintes fruit\u00e9es\u00a0\u00bb\" class=\"wp-post-12499 wp-image-24273\"\/><\/figure>\n\n\n\n<p><em>Source&nbsp;: graphisme d\u2019un emballage de baume \u00e0 l\u00e8vres con\u00e7u par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/1158351\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Mj.vass<\/em><\/a><em> sur 99designs par Vista<\/em><\/p>\n\n\n\n<p><strong>Principaux aspects de la tendance \u00ab&nbsp;teintes fruit\u00e9es&nbsp;\u00bb&nbsp;:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Combinaisons de couleurs vives&nbsp;:<\/strong> un m\u00e9lange de (quatre \u00e0 six) couleurs fruit\u00e9es (roses, jaunes, orange et bleus).<\/li>\n\n\n\n<li><strong>Couleurs claires et lumineuses&nbsp;: <\/strong>pour un effet vivifiant et rafra\u00eechissant.<\/li>\n\n\n\n<li><strong>Ondes positives&nbsp;:<\/strong> cette palette de couleurs acidul\u00e9es donne un aspect \u00e9nergisant aux packagings. Ceux-ci renvoient une image de fra\u00eecheur et d\u2019accessibilit\u00e9.<\/li>\n<\/ul>\n\n\n\n<p>Toutefois, la tendance \u00ab&nbsp;teintes fruit\u00e9es&nbsp;\u00bb n\u2019est pas qu\u2019une question d\u2019amusement&nbsp;: il s\u2019agit de cr\u00e9er des packagings qui se d\u00e9marquent des nombreux autres emballages plus sobres et d\u2019attirer l\u2019attention des consommateurs gr\u00e2ce \u00e0 une palette de couleurs vives et gaies. En suivant cette tendance, vous vous assurez de conf\u00e9rer un aspect attrayant et dynamique \u00e0 votre produit, tout en marquant les esprits durablement. La vaste gamme de couleurs disponibles vous offre par ailleurs une telle polyvalence que vous pouvez adapter cette tendance \u00e0 diff\u00e9rents styles d\u2019emballages.<\/p>\n\n\n\n<p>Cette tendance est id\u00e9ale pour les marques d\u2019aliments, de boissons et de produits de beaut\u00e9 qui souhaitent renvoyer une image fun et illuminer les graphismes de leurs packagings. Si vous ciblez une client\u00e8le jeune ou que vous voulez simplement faire sortir du lot vos packagings, la tendance \u00ab&nbsp;teintes fruit\u00e9es&nbsp;\u00bb saura mettre \u00e0 l\u2019honneur vos produits gr\u00e2ce \u00e0 sa palette de couleurs vives&nbsp;!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_999,h_1029,c_scale\/f_auto,q_auto\/v1728719366\/ideas-and-advice-prod\/blogadmin\/green-and-pink\/green-and-pink.jpg?_i=AA\" alt=\"Packaging de parfum vert et rose, cr\u00e9\u00e9 d\u2019apr\u00e8s la tendance \u00ab\u00a0teintes fruit\u00e9es\u00a0\u00bb de 2025\" class=\"wp-post-12499 wp-image-24279\" style=\"width:600px\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Source&nbsp;: packaging de parfum cr\u00e9\u00e9 par <\/em><a href=\"https:\/\/99designs.fr\/profiles\/kazizubair13\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>kazizubair13<\/em><\/a><em> sur 99designs par Vista<\/em><\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-gallery\">\n    <div class=\"vp-custom-design-gallery swan px-6 section__container\" role=\"alert\">\n                    <div class=\"swiffy-slider is-loading slider-item-first-visible centered-nav-btn columns-2\">\n                <div class=\"slider-container\">\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"750\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/the-fruity-hues\/the-fruity-hues.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_750,h_600,c_scale\/f_auto,q_auto\/v1728719195\/ideas-and-advice-prod\/blogadmin\/the-fruity-hues\/the-fruity-hues.jpg?_i=AA\" class=\" swan-responsive-image wp-image-277555\" alt=\"Tendance de design d&#039;emballage Fruity Hues : utilisation de couleurs vives et fruit\u00e9es - The Fruity Hues packaging design trend using bright fruity colors\" loading=\"lazy\" data-transformation-crop=\"w_750,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1728719195\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_750,h_600,c_scale\/f_auto,q_auto\/v1728719195\/ideas-and-advice-prod\/blogadmin\/the-fruity-hues\/the-fruity-hues.jpg?_i=AA 1141w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_838,c_scale\/f_auto,q_auto\/v1728719195\/ideas-and-advice-prod\/blogadmin\/the-fruity-hues\/the-fruity-hues.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_678,c_scale\/f_auto,q_auto\/v1728719195\/ideas-and-advice-prod\/blogadmin\/the-fruity-hues\/the-fruity-hues.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_518,c_scale\/f_auto,q_auto\/v1728719195\/ideas-and-advice-prod\/blogadmin\/the-fruity-hues\/the-fruity-hues.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_358,c_scale\/f_auto,q_auto\/v1728719195\/ideas-and-advice-prod\/blogadmin\/the-fruity-hues\/the-fruity-hues.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_198,c_scale\/f_auto,q_auto\/v1728719195\/ideas-and-advice-prod\/blogadmin\/the-fruity-hues\/the-fruity-hues.jpg?_i=AA 248w\" sizes=\"(max-width: 1141px) 100vw, 1141px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p>Source : packaging aux couleurs fruit\u00e9es con\u00e7u par <a href=\"https:\/\/99designs.fr\/profiles\/1158351\" target=\"_blank\" rel=\"nofollow noopener\"><em>Mj.vass<\/em><\/a><em> via 99designs par Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"swiffy-slide\">\n                                                            <div class=\"gallery__image\">\n                                    <img width=\"750\" height=\"600\" data-public-id=\"ideas-and-advice-prod\/blogadmin\/fruity-yoghurt\/fruity-yoghurt.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_750,h_600,c_scale\/f_auto,q_auto\/v1728719381\/ideas-and-advice-prod\/blogadmin\/fruity-yoghurt\/fruity-yoghurt.jpg?_i=AA\" class=\" swan-responsive-image wp-image-277557\" alt=\"Strawberry yogurt packaging Fruity Hues packaging design trend 2025\" loading=\"lazy\" data-transformation-crop=\"w_750,h_600,c_scale\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1728719381\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_750,h_600,c_scale\/f_auto,q_auto\/v1728719381\/ideas-and-advice-prod\/blogadmin\/fruity-yoghurt\/fruity-yoghurt.jpg?_i=AA 1897w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1478,c_scale\/f_auto,q_auto\/v1728719381\/ideas-and-advice-prod\/blogadmin\/fruity-yoghurt\/fruity-yoghurt.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1318,c_scale\/f_auto,q_auto\/v1728719381\/ideas-and-advice-prod\/blogadmin\/fruity-yoghurt\/fruity-yoghurt.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1158,c_scale\/f_auto,q_auto\/v1728719381\/ideas-and-advice-prod\/blogadmin\/fruity-yoghurt\/fruity-yoghurt.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_998,c_scale\/f_auto,q_auto\/v1728719381\/ideas-and-advice-prod\/blogadmin\/fruity-yoghurt\/fruity-yoghurt.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_838,c_scale\/f_auto,q_auto\/v1728719381\/ideas-and-advice-prod\/blogadmin\/fruity-yoghurt\/fruity-yoghurt.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_678,c_scale\/f_auto,q_auto\/v1728719381\/ideas-and-advice-prod\/blogadmin\/fruity-yoghurt\/fruity-yoghurt.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_518,c_scale\/f_auto,q_auto\/v1728719381\/ideas-and-advice-prod\/blogadmin\/fruity-yoghurt\/fruity-yoghurt.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_358,c_scale\/f_auto,q_auto\/v1728719381\/ideas-and-advice-prod\/blogadmin\/fruity-yoghurt\/fruity-yoghurt.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_198,c_scale\/f_auto,q_auto\/v1728719381\/ideas-and-advice-prod\/blogadmin\/fruity-yoghurt\/fruity-yoghurt.jpg?_i=AA 248w\" sizes=\"(max-width: 1897px) 100vw, 1897px\" \/>                                <\/div>\n                            \n                                                            <div class=\"gallery__text\">\n                                    <p><em>Source : packaging de yaourts fruit\u00e9s pa <\/em><a href=\"https:\/\/99designs.fr\/profiles\/2731032\" target=\"_blank\" rel=\"nofollow noopener\"><em>Replika_<\/em><\/a><em> via 99designs par Vista<\/em><\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                <div class=\"slider-nav slider-nav-prev\"><\/div>\n                <div class=\"slider-nav slider-nav-next\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading vp_toc_exclude\">Aper\u00e7u des futures tendances de packaging<\/h2>\n\n\n\n<p>Ces superbes tendances de packaging 2025 apportent un nouveau regard sur la personnalit\u00e9 et l\u2019authenticit\u00e9. Des gribouillis ludiques des tendances \u00ab&nbsp;mascottes au marqueur&nbsp;\u00bb et \u00ab&nbsp;griffonnages et gravures simplistes&nbsp;\u00bb, \u00e0 la tendance inattendue \u00ab&nbsp;durabilit\u00e9 revisit\u00e9e&nbsp;\u00bb ou encore celle ax\u00e9e sur l\u2019h\u00e9ritage \u00ab&nbsp;retour aux sources&nbsp;\u00bb, les marques misent sur des graphismes avec un facteur humain pour toucher les consommateurs. Cette ann\u00e9e, les packagings racontent des histoires.<\/p>\n\n\n\n<p>2025 marque un tournant dans la conception des packagings&nbsp;: moins s\u00e9rieux, ils se font plus ludiques et plus accessibles. Les marques utilisent des couleurs vives, des \u00e9l\u00e9ments dessin\u00e9s \u00e0 la main et des d\u00e9coupes astucieuses pour se d\u00e9marquer, et elles montrent qu\u2019elles ne se prennent au s\u00e9rieux que lorsque le sujet est important (d\u00e9veloppement durable, h\u00e9ritage culturel, etc.).<\/p>\n\n\n\n<p>Les petites entreprises ont ainsi l\u2019occasion d\u2019innover avec leurs <a href=\"https:\/\/www.vistaprint.fr\/emballage\" target=\"_blank\" rel=\"noreferrer noopener\">packagings<\/a>. Sachant que pr\u00e8s de la moiti\u00e9 des chefs de petites entreprises pr\u00e9voient d\u2019augmenter leurs d\u00e9penses marketing et d\u2019essayer de nouvelles strat\u00e9gies en 2025, il est temps pour vous de choisir une tendance adapt\u00e9e \u00e0 votre marque pour trouver l\u2019angle original dont vous r\u00eaviez.<\/p>\n\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Envie de cr\u00e9er des packagings originaux\u00a0?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Faites votre choix parmi de nombreux styles, formats et formes d\u2019emballages.                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.com\/packaging\"\n   title=\"J&#039;y vais\"\n   target=\"_blank\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/12499;https:\/\/www.vistaprint.com\/packaging;Content:Text Link;J&#039;y vais\" data-tracking-navigation-detail=\"J&#039;y vais\">\n    J&#039;y vais<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n","protected":false},"excerpt":{"rendered":"<p>En 2025, les tendances de packaging se focalisent sur la cr\u00e9ativit\u00e9, la confiance et le plaisir. D\u00e9coupes astucieuses, mascotte au [&hellip;]<\/p>\n","protected":false},"author":139,"featured_media":277509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Les 9\u00a0tendances design de packagings de 2024 | VistaPrint FR","_seopress_titles_desc":"Vous connaissez toutes les tendances design de packagings inspirantes de 2023\u00a0? D\u00e9couvrez les 9\u00a0tendances principales de 2024\u00a0! Puisez l\u2019inspiration dans ces tendances pour mettre en lumi\u00e8re l\u2019histoire de votre marque tout en originalit\u00e9.","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[5],"tags":[],"class_list":["post-12499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-conception-graphique"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/www.vistaprint.fr\/hub\/wp-json\/wp\/v2\/posts\/12499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vistaprint.fr\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vistaprint.fr\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vistaprint.fr\/hub\/wp-json\/wp\/v2\/users\/139"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vistaprint.fr\/hub\/wp-json\/wp\/v2\/comments?post=12499"}],"version-history":[{"count":5,"href":"https:\/\/www.vistaprint.fr\/hub\/wp-json\/wp\/v2\/posts\/12499\/revisions"}],"predecessor-version":[{"id":280880,"href":"https:\/\/www.vistaprint.fr\/hub\/wp-json\/wp\/v2\/posts\/12499\/revisions\/280880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vistaprint.fr\/hub\/wp-json\/wp\/v2\/media\/277509"}],"wp:attachment":[{"href":"https:\/\/www.vistaprint.fr\/hub\/wp-json\/wp\/v2\/media?parent=12499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vistaprint.fr\/hub\/wp-json\/wp\/v2\/categories?post=12499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vistaprint.fr\/hub\/wp-json\/wp\/v2\/tags?post=12499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}